Online Advertising Caution for Newbies

Online Advertising For Newbies

Before beginning any online advertising program, it’s important to know what you are doing. I remember the first time I ran a major ad in a major publication. I called an advertising agency, spoke with an agent and requested an ad. I knew nothing about how to design an ad or to write online advertising ad copy. It was an expensive education. Absolutely no response on the ad. It was very pretty. But that’s about it. No ...

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Best Traffic Approach Organic Traffic or Paid Traffic?

Best Approach Organic Traffic or Paid Traffic?

There are only two types of web traffic. Paid and Organic.

Paid Traffic

Paid traffic is immediate. They way it works is simple. You set a budget, choose your demographics and sites like Google and Facebook turn on the traffic spouts. As long as you pay, you’ll get traffic.

Now the amount that you pay will differ. It depends on several factors. Just because you’ve placed your ad doesn’t mean ...

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