Facebook Ads Relevance Score

The Importance of Your Facebook Ads Relevance Score

facebook ads relevanceFacebook ads relevance simply means how relevant your ads are to your target audience. The more relevant your ads are, the more effective they will perform. What you are seeking to determine is how relevant your ads are to your audience.

Ad relevance is ranked from 1to 10. Your goal is to score a 7 ...

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Online Advertising Caution for Newbies

Online Advertising For Newbies

Before beginning any online advertising program, it’s important to know what you are doing. I remember the first time I ran a major ad in a major publication. I called an advertising agency, spoke with an agent and requested an ad. I knew nothing about how to design an ad or to write online advertising ad copy. It was an expensive education. Absolutely no response on the ad. It was very pretty. But that’s about it. No ...

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