Using QR Codes
What are QR Codes and How Are They Used? QR Codes stand for Quick Response Codes. They are two dimensional matrix bar codes. They were invented in Japan by Toyota, for keeping track of car parts in the auto industry.
QR codes differ from one-dimensional UPC bar codes in that they hold more information being two dimensional. They are read by software which scans them and links to the information they contain.
QR Code scanners can be downloaded to smartphones which use the smartphone camera to scan the QR code. Some smartphones come with these scanners already installed.
Why Should You Use QR Codes?
First, they add an element of suspense to your marketing which can be a door opener to your services. This is based on curiosity. People are interested in seeing what the message is behind the QR code.
Secondly, they can save you an awful lot of time and space. You can get lots of information in those small squares.
Thirdly, because of the proliferation of smartphones, the use of QR codes is on the rise. They are only limited by your imagination.
How Can You Use QR Codes?
- To redirect to a URL (website address)
- Show a text message
- Send a text message
- Show a map location
- Show a phone number for customers and prospects to call
Uses of QR Codes
One additional important way a QR code can be used is with an opt-in form for entering a contest or other offer of interest to customers. Customers should know that they will be receiving more offers in the future when they opt-in. Get free QR Codes here.Share