Business Video Marketing
Why should your company be involved in business video marketing? First, consider the facts. Facebook has surpassed Google in traffic with over 750 million viewers. It it were a country it would be the third largest in the world.
YouTube is the second largest search engine in the world. Referral based inbound marketing effects a much greater impact in the marketing and advertising world than direct mail.
One of the best ways to build rapport, encourage others to make referrals or recommendations and to include the ability of your marketing message going viral is to use local business video marketing. Here are some of the reasons why:
- less competition
- target audience
Business Video Marketing and Low Competition
How many of your competitors are using video? Sure, most of the huge companies are, but we’re talking about the companies in your neighborhood and right in your on backyard.
You have a tremendous opportunity to capture additional market share and build personal relationships with your customers through video.
Find Your Targeted Audience With Business Video Marketing
With proper keyword research, (search terms to find your company, product or service on the internet) you can determine precisely what people are typing into the search engines, like Google, Yahoo, Bing, YouTube or even on Facebook.
Next, you build your content around those search terms. Next optimize your content, both on your website and through other media and strategies and you have an automatic lead generation of people who are looking for you.
That’s called inbound traffic. Local businesses have a tremendous opportunity for capturing this traffic especially using Google Places and other local listing sites.
Business Video Marketing Is Inexpensive
When compared to the 10k to 20k professionally produced videos by large marketing firms, local businesses must realize the appeal of talking to their customers in everyday language. In other words, the more they appear like their customers and prospects, the more leverage they have in reaching them.
This is a basic lesson in mirroring. When people see that you are a real person, just like them offering a service or product they need or want, they are very likely to buy from you. Using video in marketing helps to establish your credibility and personal relationship. You become somewhat of a celebrity marketer.
The Ability To Go Viral
With the introduction of mobile video marketing, you have an even greater chance of spreading your message. 95 per cent of mobile messages are read. 98% receive a response in less than 5 minutes. They remain on smart phone for about 12 days.
That means more times to see it and more times to share it with friends and family. Using a combination of mobile video marketing with the video internet marketing you capitalize even further on business video marketing.
Branding with Business Video Marketing
Branding with video is much faster than getting people to notice you amidst all the clutter and noise of traditional business. You have the ability to teach your customers all about your business and products. You establish your brand.
Call 901-601-0548 to discuss how we can help you with your video marketing. Check out sample videos that can be used for your local business video marketing.Share