Keyword research is the missing piece to getting more traffic on the web from search engines. We call this organic or non-paid traffic. It differs from PPC (pay-per-click) in that all it requires is knowledge, acquired skill and sweat equity versus a huge marketing budget.
Researching keywords is a very important task in your internet marketing. Some questions to be answered are:
- How do you implement keyword research?
- How do I develop proper keyword research skills?
- Are there any tools that can help to make the task of doing the research faster and easier?
- What are the internet marketing secrets behind using primary keywords and secondary keywords?
What are Keywords?
Keywords are the words or phrases which are typed into the search engine browsers such as Google, Yahoo, Bing, etc. The purpose for doing keyword research is to find out the exact terms being used by people in your niche who search the internet.
The objective is to hone in on the targeted phrases and capture traffic, buying traffic so that you can attract more visitors to your site. The end result is to convert those visitors into leads and sales making your internet marketing a profitable venture.
The more accurate and targeted your search, the more successful you will be in attracting web visitors.
Free Keyword Research Tools
There are free research tools for use on the internet. The free search tool by Google is one of the most popular used tools. You will now need a Google Gmail account and Adwords account to use their keyword tool. Keep in mind that Google has self-motivated interests in their product. They want to sell PPC (Pay-Per-Click) adwords campaigns.
Their tool is designed to attract the keywords that may yield more Adwords opportunities. Remember, they are in business to make a profit. Freebie tools usually are loss-leaders that drive you to paid products.
Search results using Google’s search engine can begin the moment you begin typing in your search phrases. If you will look in the search bar as you type, Google provides the top ten search terms for that keyword phrase. This is called the auto discovery tool. It gives you keywords of others who have typed similar terms.
Another Google search engine unawares to many is YouTube. Over 3 billion videos are viewed every day on YouTube. Over 1.2 billion searches are performed on YouTube every day. People have now begun to use it as a major search engine. Those numbers will only increase as more videos are uploaded.
YouTube offers some excellent demographics on users, allowing you to target male or female vistors from 13 to 65+. Danny Sullivan of Search Engine Land reported that Twitter does approximately 19 billion searches per month beating Yahoo and Bing, though the caveat is that most of those searches are API calls.
Paid Keyword Research Tools
WordTracker has both a free and paid version of their keyword research tool. This is probably the most robust keyword research tool for data and accuracy that can have a measurable effect on the success of your site keywords.
If you are looking for a special tips keyword, a keyword niche or long-tailed keyword phrase, this tool can deliver.
Keyword Density Tool
Keyword density refers to the number of times your keywords appear on the page in given document. This includes your title tags, alt tags, meta descriptions and keyword tags.
When finding keywords, think about your keyword density. Tools that help you with keyword density are the free keyword density tool. Another paid tool is SEOPressor. It is a paid plugin designed for WordPress users but is very effective.
I’ve used it on all my WordPress blogs with great results. For additional SEO keyword research, Keyword Winner (also a plugin) is another paid tool used directly within WordPress. It can help you find low competition keywords that are easily ranked.
There are lots of keyword tricks that marketers use in their research. There are really no secrets however to practical workable strategies for keyword research. Ensure that you speak the language of the website visitors. Learn to listen to them and type in the words just as they say them and you’ll be far ahead of the game.Share