Why You Don’t Need To Increase Site Traffic
When we first go online, our goal is to overcome what seems to be the arch-enemy of online marketing, traffic flow to our websites and blogs.
However, this is not the major problem. In fact, getting traffic is not a problem at all. You simply need to know where to lock and and how to take a few steps.
Early on it was stressed by some of my mentors and courses I have had online that a few well targeted visitors in the right market with the right message are more valuable than getting tons of traffic. Why?
It’s because traffic must be connected with the right offer that generates conversion. What we really want is traffic conversion. In order to get traffic conversion a few systems need to be in place. After that, we can increase site traffic conversions with any amount of traffic to our websites.
Create the Best Offer To Increase Site Traffic
So, part of your job before you increase traffic to your site is to put in serious effort in developing your offer.
To do that, you’ll need to do some research on what your market really wants. Don’t just offer the obvious. Look for that special, unique, overlooked or unexposed advantage.
Some examples are:
- How your product is crafted
- The story behind the product
- The value or benefits it offers
- How it compares with the competition
- Multiple use value
- Safety features
- Color shape
- Green value
- Health benefits
The list goes on an on. It takes time to sort that out. You must look for every single detail and advantage you can offer. The more detailed you are, the more value you can communicate. The more value you communicate the more chances you have to address what your prospects are truly looking for.
Remember this, an inferior product with superior marketing, i.e. that communicates more value will sell faster. Think about artists who create original work, yet who starve because they don’t know how to market what they create.
On the other hands, cheap reproductions prints in the stores can sell like hot cakes with the right marketing.
Increase Site Traffic With Buyers
What if you could find traffic that has a proven track record of buying products and services such as those you offer. Wouldn’t it make sense to market to them? Let’s say they needed a website and they’ve bought one. Do people who buy websites generally have only one. Sure, many do. But others change websites. They upgrade. They need other services associated with those websites.
Since they have demonstrated they are willing to invest in their website, you have the opportunity to offer them more value with products and services that enhance their sites. Don’t spend all your time looking for new customers. Take the time to serve the customers you have well by ensuring they have what they need to get better results. They will in turn refer you to others who are buyers.
That increased site traffic will cost you lest and earn you more.